Nike Favorability Crashes After Announcing Kaepernick Ad Campaign

Carbonatix Pre-Player Loader

Audio By Carbonatix

Nike's Colin Kaepernick ad will air during the NFL season opener tonight.  Nike says the ad will run this week during the U.S. Open, Major League baseball games, and college football as well. 

A gushing USA Today story claims “the move has…spurred consumers to rally around the company on social media, and will likely boost its popularity with younger consumers who want to patronize businesses that take a stand.”

But, a new poll shows devastating results for Nike’s move. The Axios poll finds Nike’s favorability numbers “dropped 34 points” from 76% to 60% favorable views.

The day after their Kapernick announcement, Nike stocks fell three percent as people all over social media blasted the company for the decision.

Corrie O'Connor

 

Salem News Channel Today

Sponsored Links

On Air & Up Next

  • Doctor Health Radio
    9:00AM - 10:00AM
     
    Bored with all those sick-sounding Health Programs? Then tune in to the Cure   >>
     
  • Finances on Friday
    10:00AM - 10:30AM
     
    Fridays at 6:30 pm
     
  • Purity Products
    10:30AM - 12:00PM
     
    Your goal is to live a vibrant, healthy life — and our mission is to help you   >>
     
  • The Del Walmsley Radio Show
     
    Since 1990, Lifestyles Unlimited has been teaching our students how to use real   >>
     
  • Purity Products
    1:00PM - 1:30PM
     
    Your goal is to live a vibrant, healthy life — and our mission is to help you   >>
     

See the Full Program Guide